Target announced that the solid red bollards that decorate the front of most stores will be redesigned to resemble Poke Balls at 400 select locations. In addition to the redesign, some stores will present displays featuring Pokemon items.
Photo courtesy of Target
"We wanted to create an extra special experience for our biggest Pokemon fans, and landed on this idea that we think they'll love," senior vice president of marketing Rick Gomez said. "Our creative team — many of whom are Pokemon fans themselves — designed the Poke Balls, and we worked quickly to get them up across the country. We hope our guests have as much fun with them as we do."
In addition to the redesign of the 1,200-pound concrete store ornaments, some Target stores will also feature special in-store displays with Pokemon-themed items.
