"This was a limited-time offer and we ran out of the KFC Extra Crispy Sunscreen. Please accept our apologies in the form of this amazing website that you can still look at," extracrispysunscreen.com read Tuesday.
The sunscreen was billed as "a real product," but "not a food product."
"Even though this product smells delicious, it is not delicious. The only skin that should be extra crispy this summer is on your fried chicken," the website states.
"Suntan lotion always smells like lotion," KFC chief marketing officer Kevin Hochman told Business Insider. "So we thought -- why not make it smell like fried chicken?"
The sunscreen comes after the company released a line of edible nail polish in South Korea designed to taste like the company's fried chicken.