NEW DELHI, June 22 (UPI) -- KFC launched a new meal combination in India that includes a box equipped with a portable cellphone charging station.
The limited edition 5-in-1 meal box known as the "Watt A Box" includes a USB phone cable and a built in power bank to allow customers to charge their cellphones on the go.
"We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box," KFC India CMO Lluis Ruiz Ribot told The Times of India.
Select customers in Mumbai and New Delhi will receive the limited edition "Watt A Box" when ordering a 5-in-1 Meal Box while others can enter an online contest on KFC India's Facebook to win a box.
"Each one of us spends a considerable time on our smartphones daily, and the phone battery going dead is almost like a nightmare!" Ribot said. "No longer is that the case, with the Watt a Box around."