PLANO, Texas, June 21 (UPI) -- Frito-Lay is seeking photos of Cheetos that resemble other objects for display in the company's online Cheetos Museum.
The company said its search for the "Mona Lisa of Cheetos" involves asking snack food fans to share photos of Cheetos that resemble different objects, animals and people for display on the Cheetos Museum website.
The museum said the 10 best submissions "will be featured in the ultimate official Cheetos art collection."
The winners will also split a total $150,000 in prize money.
"Cheetos are like clouds -- each has a unique shape that comes to life with your imagination. Since their inception, Cheetos snacks have captivated consumers with their whimsical shapes and uncanny resemblances to landmarks, animals, objects and even deities," said Jeannie Cho, Frito-Lay's vice president of marketing. "We have seen people share, tell stories, and even sell them online -- now we have an official Cheetos Museum to celebrate the creativity out there, and we want to fill it with your imagination!"
Submissions are being accepted through Aug. 15 at CheetosMuseum.com.