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U.K. fitness company to offer 'exercise bus'

By
Daniel Uria

LONDON, May 17 (UPI) -- An English fitness company is set to offer people the opportunity to exercise while traveling on a bus.

1Rebel U.K. announced the new service, known as "Ride 2 Rebel," which they described as a "ride studio on wheels" that will allow riders to use stationary bikes while on the bus.

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"We're taking to the roads and burning hard through the streets of London," they wrote on Facebook. "Commute to/from your work via our Ride studio on wheels."

1Rebel is accepting registrations for the service on its website and has plans for four pick-up stations, including Stratford, Kensington High St., Angel and Clapham Common.

The program has not been officially approved, as 1Rebel co-founder James Balfour told CNBC that safety concerns, including a lack of seat belts and helmets, present an obstacle.

"We are working with bus companies and the government to establish all health and safety conditions," he said. "As this is such an innovative idea there are no established norms but due to the high levels of interest this is something that all our partners are focused on."

If approved the program is expected to launch in the summer, but Balfour said that the listing has already gathered significant interest.

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"This morning interest peaked so much that the registration website crashed and had to be moved to a separate server," he said.

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