"It's open to any offers," he said. "We're willing to work with anyone."
Colone owns several businesses on the property, including Hell's Chapel of Love and Screams Putt-Putt Golf Course, as well as a gift shop dedicated to selling all kinds of Hell merchandise.
His new asking price will not affect the price of an individual square inch of Hell and the accompanying deed which is conveniently priced at $6.66 or $8.66, including shipping, for online orders.
Colone wanted to sell the property in 2015 to a group known as Damned, but its attempt to fund the purchase through Kickstarter came up short, raising only $77,000.
The deal with Damned was also set to include the rights to Colone's "Hell"-branded merchandise and slogans.
While he is looking to attract new buyers by lowering the price of Hell, Colone said he enjoys running his various businesses in the area.
"It's not for the money, it's for enjoyment," he said. "It gives an old man something to do."
