CHICAGO, Dec. 22 (UPI) -- Game company Cards Against Humanity announced it has purchased a Picasso and will allow fans to vote on whether it will be destroyed.
The Chicago game company, which previously made headlines by selling customers "literally nothing" and a box of "bull[expletive]," sent a letter to the 150,000 or so customers who subscribed to its Eight Sensible Gifts for Hanukkah program explaining the seventh night gift.
The game's makers wrote they spent the money for the seventh night to buy what they claim to be the Tete de Faune, a 1962 Pablo Picasso original.
The letter told the customers they will be called on to participate in a "social experiment" by voting on whether the Picasso will be donated to the Art Institute of Chicago.
The other option is to "laser cut it into 150,000 tiny squares and send everyone their own scrap of a real Picasso."
The subscribers were told voting will begin Dec. 26 on the company's website and ends Dec. 31.
Max Temkin, the company's founder, referred to the experiment by tweeting a quote: "The urge to destroy is also a creative urge. A painting is a sum of destructions." - Pablo Picasso
"The urge to destroy is also a creative urge. A painting is a sum of destructions." - Pablo Picasso— Max Temkin (@MaxTemkin) December 22, 2015
Temkin posted a video to Vimeo showing the Picasso being scanned by a laser.