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Entries must be posted by Oct. 18, the company said.
"A box of Marshmallow Only Lucky Charms has always been the unicorn of the cereal world -- fantasized about, but never seen," General Mills said on its website. "The Lucky Charms team receives countless calls, emails, tweets and Facebook posts from marshmallow-obsessed fans longing for a box filled with only the magically-delicious marshmallows."
The company posted a YouTube video promoting the contest with recording artist Biz Markie adapting his 1989 song "Just a Friend" to fit the marshmallow cereal theme.