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Sept. 21, 2015 / 3:09 PM

'Selfie Spoon' appeals to the vanity of cereal enthusiasts

The Selfie Spoon in action. Cinnamon Toast Crunch/YouTube video screenshot

The Selfie Spoon in action. Cinnamon Toast Crunch/YouTube video screenshot

MINNEAPOLIS, Sept. 21 (UPI) -- A cereal company is appealing to the vanity of hungry customers with a "selfie spoon" that allows breakfast enthusiasts to take pictures while they munch.

The Cinnamon Toast Crunch Selfie Spoon, for sale on a website that repeatedly insists the item is "really a thing," has a spoon on one end and a holder more than 30 inches away for a camera phone.

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The spoon includes a remote control for snapping snacking selfies.

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