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The company said the Beard Cap was developed in response to complaints posted to online forums about facial hair creating drag and slowing down swimmers.
"As a newly bearded man, who is also a keen swimmer, I can empathize!" said Alex Jackson, event director for the Great North Swim. "We're sure our swimmers will appreciate the efforts Virgin Trains has gone to and perhaps the Beard Cap will solve the problem of 'facial hair-drag' and encourage more guys to suit up and take the plunge in 2015!"