British hardware store preps for 'Fifty Shades' fans

LONDON, Feb. 10 (UPI) -- British hardware store chain B&Q circulated a memo telling staff to familiarize themselves with Fifty Shades of Grey ahead of an expected boost in rope sales.

The email memo from B&Q bosses said copies of E.L. James' novel will be sent to stores for employees to borrow on a "one-week basis" to "familiarize themselves" with Fifty Shades of Grey ahead of film adaptation's weekend release.

"Following the film release of Fifty Shades of Grey, B&Q employees may encounter increased customer product queries relating to rope, cable ties and masking or duck tape. Store Managers should anticipate the need for extra stock and store staff should read the following brief to prepare them to handle potentially sensitive customer questions," the memo reads.

The authors of the email pointed to scene where Christian Grey visits a "hardware store to purchase rope, cable ties and tape."

"Rather than bought for home improvement purposes, these products are intended to fulfill Mr. Grey's unconventional sexual pursuits," the memo reads. "As the U.K.'s leading DIY store, we stock many of the products featured in this notable scene and then used later in the film."

A company representative confirmed the authenticity of the memo to ITV News.

"B&Q remains committed to serving our customers in all their DIY needs and we strive to prepare our staff for any enquiry," the representative said. "Customer satisfaction is always our number one priority."