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New Hampshire lotto releases bacon-scented scratch-off

The "I (Heart) Bacon Scratch Ticket" sells for $1.

By Ben Hooper
Photo courtesy New Hampshire Lottery
Photo courtesy New Hampshire Lottery

CONCORD, N.H., Jan. 20 (UPI) -- The New Hampshire Lottery announced the release of its first-ever scratch-and-sniff ticket, which is designed to give off the alluring aroma of bacon.

The "I (Heart) Bacon Scratch Ticket," which sells for $1 and offers prizes of up to $1,000, was officially rolled out to stores this month, the lottery announced Monday.

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"The (NH) Lottery is focused on developing new and fun ways to engage customers. The I Heart Bacon scratch ticket combines two things people love: the chance to win cash and the wonderful, enticing smell of bacon," Charlie McIntyre, executive director of the New Hampshire Lottery Commission, told WMUR-TV.

Lottery officials said free "I (Heart) Bacon" scratchers will be distributed along with actual slices of bacon Wednesday outside the Verizon Wireless Arena in Manchester, Friday at the Cumberland Farms in Keene, Saturday at Durham Marketplace and Jan. 30 at the Hooksett Welcome Centers.

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