CHICAGO, Dec. 24 (UPI) -- The Chicago company behind Cards Against Humanity purchased an island, dubbed it "Hawaii 2" and doled out parcels to participants in a gift program.
The company purchased Birch Island in Maine's St. George Lake for about $200,000 at the end of October and sent out certificates to about 250,000 participants in its holiday gift fundraising program granting them each an "exclusive" license to 1 square foot of the island, which Cards Against Humanity renamed Hawaii 2.
"You may name your square foot of land. You may use the entire private island for passive, non-commercial, non-motorized recreational activities," the certificate reads. "You may tell people at parties that you own part of a private island."
Each participant paid $15 to enter the "Ten Days or Whatever of Kwanzaa" program, which involved the company sending out 10 mystery gifts during the month of December. One dollar from each purchase was donated to the Sunlight Foundation, a nonprofit aimed at promoting transparency in government.
Max Temkin, co-founder of the company, said he is unsure if the name change is official, but he managed to have a friend at Google get the island labeled as Hawaii 2 on the website's maps. He said all he had to do was show his friend the deed.
"We wanted to do something big," Temkin told the Chicago Tribune. "We thought about trying to launch something into space, or doing something visible from space. Eventually that led us down the path of buying a private island, which is something we've joked about in the past."
The license agreement sent out to participants states they are not allowed to cut down or damage any trees on the wooded island.
"If you hurt a tree on the Private Island, we will curse your family for a thousand (1,000) generations," the document states.