Company's Christmas tree controlled by tweets

LAMBERTVILLE, N.J., Dec. 22 (UPI) -- A New Jersey business is allowing Twitter users to control its Christmas tree and electric menorah using special hashtags.

Oxford Communications in Lambertville said the lights on the tree, dubbed the Oxmas tree, can be turned on by tweeting @Oxmas_Tree with hashtags including #brilliant and #twinkle, while tweeting #figgypudding will shut off the lights.

Well, @BrianHoward10, you just turned all of my lights. Pssst. I also have some other hashtags, take those for a spin pic.twitter.com/X7dzEzkyct

— O' OXmas Tree (@OXmas_Tree) December 22, 2014

The hashtags also affect an electric menorah accompanying the tree.

The company said the system works using an Arduino, an open source micro-computer designed to transform tweets into electronic impulses.

"Basically, it's like someone flips a light switch every time you tweet," Maddie Horvath, Oxford's social media specialist, told the Hunterdon County Democrat.