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Brewery creates 'Christmas tree' from 300 kegs

Michael Gaesser, Genesee's director of packaging innovation, said the kegs will go back into service after Christmas.

By
Ben Hooper

ROCHESTER, N.Y., Dec. 12 (UPI) -- The Genesee Brewing Co. in New York state stacked 300 empty beer kegs to create a 23-foot-tall "Christmas tree" topped by a rotating sign.

Workers stacked the 300 half-barrel stainless steel kegs and trimmed the "tree" with 600 feet of LED rope lights to ensure the display is properly lit.

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The display is topped with a rotating Genesee sign.

"It's been great fun," Michael Gaesser, Genesee's director of packaging innovation, told reporters Wednesday. "As soon as you turn it on, people start taking pictures. Everyone thinks it's cool and the whole company rallied around it.''

Gaesser said the kegs will not go to waste once the Christmas season is over.

"The kegs will go back into the production flow and go right back out with beer in them," he said. Gaesser said a public lighting ceremony for the tree is planned for 5:30 p.m. Dec. 18.

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