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Target says it had nothing to do with 'Alex from Target' meme

Target has denied claims that it hired a marketing company to promote a viral campaign featuring a young Target employee.

By Kate Stanton
Target says it had nothing to do with 'Alex from Target' meme

MINNEAPOLIS, Nov. 5 (UPI) -- Target said Monday that the Minneapolis-based retailer is not responsible for #AlexFromTarget, a new Twitter meme celebrating a young Target employee's good looks.

"Let us be completely clear, we had absolutely nothing to do with the creation, listing or distribution of the photo," a rep told TMZ on Monday.

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The hashtag gained traction over the weekend, after Twitter user @auscalum posted a Tumblr photo of a Target clerk named Alex.

On Tuesday, a marketing company called Breakr seemed to take credit for orchestrating the "Alex From Target" phenomenon as part of a viral marketing project.

The company later issued an update, clarifying that @auscalum and Alex had no relationship with the organization. Twitter users have also begun refuting Breakr's subsequent claim that it started the hashtag.

The photo appears to have originated with two teenage girls from Texas. The Daily Dot spoke to Alanna Page and Brooklyn Reiff, both 15, who said they first spotted Alex at their local Target.

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"Alanna tweeted about a checkout guy at target being attractive & I soon found myself in his checkout line.. remembering Alanna's tweet," Reiff said. "I quickly snapped a pic of 'Alex from Target' and tweeted Alanna."

They said they have no idea who put the photo on Tumblr.

Alex, who has since been identified as Texas high school student Alex LaBeouf, said he had "never heard" of Breakr.

"Apparently there is a company trying to take credit for how the pic taken of me went viral," LaBeouf tweeted Tuesday. "My family and I have never heard of this company."

LaBeouf, who surfaced on Twitter shortly after he went viral, filmed an appearance on The Ellen DeGeneres Show Monday.

Target may not have created the hashtag, but the retailer was happy to jump on the #AlexFromTarget bandwagon.

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