ATLANTA, Sept. 15 (UPI) -- Coca-Cola has revived Surge soda.
The sugar-filled soft drink originally debuted in 1996, and was discontinued in 2002. Thanks to "a passionate and persistent community of brand loyalists" called The Surge Movement, Coca-Cola has brought back the soda in 16 oz., 12-pack cans.
"If expectations are met, this may be only the first of a variety of efforts we explore to launch niche products through e-commerce relationships," Coca-Cola president of strategic marketing Wendy Clark said in a statement. "This will be a great learning experience for us and a refreshing opportunity for fans.
Surge is a citrus-flavored soda akin to Mountain Dew, and boasts 56 grams of sugar per can. The 12-pack cans are for sale exclusively on Amazon for $14.