Surge soda revived by Coca-Cola

The sugar-filled soft drink is back after a 12-year hiatus.

By Annie Martin
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ATLANTA, Sept. 15 (UPI) -- Coca-Cola has revived Surge soda.

The sugar-filled soft drink originally debuted in 1996, and was discontinued in 2002. Thanks to "a passionate and persistent community of brand loyalists" called The Surge Movement, Coca-Cola has brought back the soda in 16 oz., 12-pack cans.


"If expectations are met, this may be only the first of a variety of efforts we explore to launch niche products through e-commerce relationships," Coca-Cola president of strategic marketing Wendy Clark said in a statement. "This will be a great learning experience for us and a refreshing opportunity for fans.

Surge is a citrus-flavored soda akin to Mountain Dew, and boasts 56 grams of sugar per can. The 12-pack cans are for sale exclusively on Amazon for $14.

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