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March 11, 2014 / 7:42 PM

Target apologizes for shameless photoshop fail

The retailer completely mangled an online photo of a junior's bikini set.

Target is currently leading the pack of recent photoshop fails, after The Ethical Adman and other bloggers noticed that the retailer had managed to crop the crotch out of a model's bikini photo.

"If it weren't part of an ongoing attempt to mould unrealistic bodies in fashion marketing, it would almost be funny," Ethical Adman wrote.

Target's attempt to Photoshop a model is like a blindfolded person using glue and scissors. http://t.co/cP4EjWb0aA pic.twitter.com/4T1we7ZgCB
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— Nick Bilton (@nickbilton) March 11, 2014

The ad was for a Xhilaration Junior’s Midkini 2-piece Swimsuit in Leopard Print. Not only had the photo editor cropped out a significant portion of the model's thighs, he or she had also taken off a chunk of her torso underneath the elbow -- all for a "slimming" effect.

Target removed the image from its website after several media outlets picked up the story. The company also apologized in a statement to Buzzfeed:

“This was an unfortunate error on our part and we apologize. We have removed the image from our website.”

[The Ethical Adman, Buzzfeed]

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