MADISON, Wis., March 6 (UPI) -- The Oscar Mayer Institute for the Advancement of Bacon in Madison, Wis., served up a device that awakens sleepyheads to the sizzle and smell of frying meat.
The "Wake Up & Smell the Bacon" device syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application that releases the sound and smell of bacon -- without having to lift a skillet or program a microwave, the Milwaukee Journal Sentinel reported.
Beginning Thursday, bacon fans everywhere can apply for a chance to get a free bacon device through April 4.
Company officials said the app also has "amusing bacon sayings or 'baconisms.'
"With nearly 2 million mentions of #bacon on Instagram, it seems people never get tired of bacon," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer, a division of Kraft Foods Group.