Trends in facial hair nick profits of razor manufacturer

Jan. 25, 2014 at 3:43 PM
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CINCINNATI, Jan. 25 (UPI) -- The increasing popularity of the unshaven American male face has caused profits to stubble -- er, stumble -- says Ohio-based razor giant Procter & Gamble.

The company said U.S. razor sales experienced a "slight decline" in the last three months of 2013 even as global sales rose 3 percent, the Los Angeles Times reported Friday.

It said the nick in "wet shaving incidence" was "driven by fashion."

Separately, investment bank Jefferies said sales of non-disposable razors were shaved 15 percent in the same period.

P&G did note an increase in "shaving below the neck," or what is popularly known as "manscaping."

For the quarter, Procter & Gamble posted revenue of $3.43 billion, down 15.5 percent from the same period a year ago. Sales were $22.28 billion, up 0.5 percent.

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