Michigan men's ad business revolves around Big Banana Car

Sept. 2, 2013 at 2:59 PM
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KALAMAZOO, Mich., Sept. 2 (UPI) -- A pair of Michigan men said they founded a successful advertising business using their custom-made "Big Banana Car" to promote businesses.

Tom Brown of Kalamazoo said his partner, Steve Braithwaite, constructed the Big Banana Car from a 1993 F-150 with added fiberglass, foam, wood and other materials, The Kalamazoo Gazette reported Monday.

Brown said he knew he was looking at his future career when Braithwaite pulled up in the banana car for their breakfast at Denny's.

"He pulled in and I said, 'Dude, this is it. This is what we're looking for. This is our next project,'" Brown said.

Brown and Braithwaite, who met while selling aerial photographs and address signs together in Muskegon a few years ago, said they have since found success using the car as a promotional tool for companies including Planet Smoothie, Chiquita and Del Monte.

"To compare it to a billboard, it blows it away," Brown said of the car when used as a promotional tool.

The men said they have received inquiries about using the car in Los Angeles, Las Vegas, Miami and Houston, where the vehicle won first place at an art car show.

Brown said he and Braithwaite are hoping the banana car makes enough money to build a second vehicle, likely a submarine sandwich car.

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