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"Bad Boy Vodka characterizes a tough and edgy, yet smooth and classic taste," Rodman said. "A perfect representation of whom and what I am all about."
The Bad Boy line was developed by Premier Brands, which is also the distributor of the beverage.
"The taste is incredible, the bottle is a work of art, and the brand is already recognizable," Premier Brands chief executive officer and president Jorge Olson said.