Subscribe | UPI Odd Newsletter Subscribe BIRMINGHAM, Ala., June 10 (UPI) -- An Alabama group working with victims of sex trafficking want Birmingham officials to get rid of a billboard telling girls to "date a sugar daddy." Alexa James, director of development at Wellhouse, which offers shelter and transitional housing to women who were victims of sexual trafficking, said she was shocked to see the billboard that went up June 8 that seems to be advertising more than just employment, WIAT-TV, Birmingham, reported Monday. Advertisement "Hey students, need a summer job? Date a sugar daddy!" the arrangementfinder.com billboard reads. "It tells me that it's something to do with sex," James said of the billboard's message. "It's blatantly clear what they're targeting because they're saying date a sugar daddy." James said she has been in touch with arrangementfinder.com and the city of Birmingham about having the advertisement removed. AJ Perkins, director of marketing for arrangementfinders.com, said the billboard went up in Birmingham due to an increase in local membership. "The average age of women signing up in Birmingham [within a 25-mile radius] is 22 years old. As a result, we decided a campaign targeting undergrads and grads was critical," he said. "We have absolutely no intention of taking this creative down as it mirrors our demographics perfectly." Advertisement
