Budweiser's new bow-tie can. (courtesy Anheuser-Busch)
"We know there are a large number of consumers out there looking for new things, the trend-seekers," said Pat McGauley vice president of innovation for Anheuser-Busch. "We expect both our core beer drinkers and new customers to try it."
The cans hold slightly less than the traditional 12-ounce cans, which the company said will not be replaced by the bowtie cans. The new cans contain about twice as much aluminum as the traditional cans.
"We've done a lot of innovation in products and we've been lagging in packaging," McGauley said. "We're consciously working to bring innovation to the packaging side."
