NEW YORK, March 4 (UPI) -- The Prevent Cancer Foundation started National Colorectal Cancer Awareness Month by giving tours of a 20-foot long inflatable colon in New York.
The Prevent Cancer Super Colon was inflated Friday in Times Square and the foundation gave tours of the oversized organ, which includes oversized examples of Crohn's disease, colorectal polyps and the different stages of colon cancer, ABC News reported Monday.
"People laugh and they're a little bit shy and embarrassed at first, but then they dive in and share a lot," said Cheryssa Jensen, who has been leading colon tours for the Prevent Cancer Foundation for the past two years. "I hear graphic details. They talk about everything."
The American Cancer Society said colorectal cancer, the category including all colon and rectal cancers, is the third most common cancer in the United States, with 143,000 cases expected to be diagnosed this year and nearly 51,000 deaths projected.