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"It's ridiculous, just awful. How tatty is that? It's terrible, especially from a British firm," said Margaret Tyler, 68, a prominent collector of royal memorabilia. "I think it's worse than the (Sex Pisols') God Save the Queen image in a way, or certainly on a par with it for awfulness."
Dave Zatchij of Shot Dead in the Head said the T-shirt is meant as a harmless joke.
"We do like to shock -- it's quite close to the line I think, but in a good way," he said. "I came up with the idea when I saw the word 'jubilee' and thought it looked like 'jubblies', which we all know is slang for boobs. I think it's just a bit of fun, rather than it being properly offensive."
A Buckingham Palace spokesman declined to comment.