"When I saw it I almost fell out of my seat," Salamanca said. "That's an inappropriate billboard given what the Hunts Point community has gone through in the past."
Brian Gordon, managing partner for Wodka's marketing company, MMG, said the company is open to feedback.
"Listen, if it's offensive it's because the topic is offensive to people and we understand that," Gordon said.
The company previously received criticism from the Anti-Defamation League when it put up a billboard in November promising "Christmas Quality, Hanukkah Pricing."