Judge puts hold on kitty litter ad

NEW YORK, Jan. 5 (UPI) -- A New York judge put a hold on a Clorox Fresh Step TV advertisement after competitor Arm & Hammer took issue with the ad's claims.

U.S. District Judge Jed Rakoff put a hold on the ad after questioning the science behind Clorox's claims that cats preferred its litter to Arm & Hammer's Super Scoop, the New York Daily News reported Thursday.

The advertisement featured jars of cat waste being sealed in jars for 22 to 26 hours before having cats smell the contents.

"In actual practice, however, cats do not seal their waste, and smells offend as much during the first 22 hours as they do afterward," Rakoff ruled.

Arm & Hammer parent company Church & Dwight is suing Clorox for false advertising.