Subscribe | UPI Odd Newsletter Subscribe AMSTERDAM, Netherlands, Dec. 20 (UPI) -- The Dutch network behind a TV show featuring hosts claiming to eat one another's flesh said the stunt was a hoax to raise awareness of organ donation. Broadcaster BNN-TV sparked a flurry of online controversy when it released a teaser trailer for Wednesday's episode of "Guinea Pigs" indicating hosts Dennis Storm and Valerio Zeno would be sampling one another's flesh after having pieces surgically removed and prepared by a chef, DutchNews.nl reported. Advertisement However, the network revealed Wednesday the events of the episode were a hoax designed to raise awareness of a shortage of organ donors, a British tabloid, The Sun, reported. The network performed a similar stunt in 2007 when it announced a program would feature contestants competing for donated kidneys. Officials said that program also was a hoax to draw attention to organ donor shortages. Read More Prosecutor: Tourist not victim of cannibal Prosecutor: No parole for cannibal model Officials: Cannibal wanted to eat 10 more Former cannibal seeking a wife