'Innuendo' Granny sexes up molasses

SAINT JOHN, New Brunswick, Oct. 11 (UPI) -- With numerous nudges, winks and sexual double-entendres, a grandmotherly woman is making videos extolling a Canadian brand of molasses.

The character called Grandma Fancy is the pitch woman for the 125-year-old Crosby's Fancy Molasses in St. John, New Brunswick, the Canadian Broadcasting Corp. said.

In one video, nearly every statement the white-haired, bespectacled character makes as she crafts sticky buns is laced with innuendos, including one in which she says "no wonder all the men in town wants to get into my pantry."

"Now roll it up into a jelly-roll style into a nice, thick package. Look, I can barely get my hands around it!" she says at another point in the video.

Before baking, she says to turn slices of the jelly roll loaf upside down into a molasses sauce.

"Face down and sticky," she says with a wink.

Crosby's Chief Executive Officer Lorne Goodman told the CBC the M5 marketing group devised the campaign and more videos had been made for gradual release on the company site and YouTube.