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Bikini parade offers priceless advertising

GOLD COAST, Australia, Oct. 2 (UPI) -- A successful Guinness World Record attempt for the longest bikini parade is priceless advertising for Gold Coast, Australia, city officials say.

Gold Coast Tourism chief executive Martin Winter said the parade with 357 bikini-clad women Saturday is the kind of promotion the area's struggling business and tourism sectors need, the Gold Coast Bulletin in Molendinar, Queensland, reported.

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"It reinforces the kind of fun and attractive culture the Gold Coast is famous for," he said. "We heavily promoted the event through our media and social media networks because this appeals to the sort of people we are looking to get to the Gold Coast. All these images of fun, sun, sand and our beaches is something that connects with people on a lot of levels."

On Twitter, #BikiniParade ranked among topic discussion topics in Queensland and the event was highly televised.

"With this event it is the greatest piece if destination marketing I have seen in a long time," said Surfers Paradise Alliance chief executive Mike Winlaw. "The overall publicity will see a lot of people take another look at what the Gold Coast has got and come back for, hopefully, a long stay."

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