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"We wanted to translate the excitement people have for the 'greatest shoe never made' and for 'Back to the Future' into positive action," Nike Chief Executive Officer Mark Parker said. "But the long-term objective is to raise awareness so the foundation can achieve their goal of eradicating Parkinson's disease."
Fox said he was excited by the project.
"This project is exciting to me because it brings together three very passionate audiences: the Parkinson's community, sneakerheads and 'Back to the Future' fans," the actor said. "With their support we can accelerate our objective of finding a cure for Parkinson's."