The 2011 Nike Mag shoes are based on the shoes Michael J. Fox donned as Marty McFly in the 1989 film 'Back to the Future II" when he traveled through time to 2015.
"We wanted to translate the excitement people have for the 'greatest shoe never made' and for 'Back to the Future' into positive action," Nike Chief Executive Officer Mark Parker said. "But the long-term objective is to raise awareness so the foundation can achieve their goal of eradicating Parkinson's disease."
Fox said he was excited by the project.
"This project is exciting to me because it brings together three very passionate audiences: the Parkinson's community, sneakerheads and 'Back to the Future' fans," the actor said. "With their support we can accelerate our objective of finding a cure for Parkinson's."
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- Michael J. Fox
