IPads are regularly priced at $744.99, so when Sears.com customers caught wind of the unbelievable deal, it went viral, CNN reported.
Unfortunately, Sears posted a statement online saying it would not honor the deal, as it was an error made by a third-party vendor.
"We want you to know that, unfortunately, today one of the Marketplace third-party sellers told us that they mistakenly posted incorrect pricing information on two Apple iPad models on the Marketplace portion of the Web site. If you purchased either of these products recently, your order has been canceled and your account will be credited," the statement said.
Many customers are unhappy with the announcement.
"I shop online all the time and I've never had anything like this happen," said Paula Knight, a disappointed customer who bought an IPad for her son who has Asperger's syndrome. "They want to blame a third party, but the order confirmation e-mail I got was from Sears. They are a huge company I thought I could trust and rely on, but if they don't honor this, I won't ever shop at Sears again. I just want my order honored."