Study: Smell affects nightclub enjoyment

May 17, 2011 at 5:14 PM
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DELFT, Netherlands, May 17 (UPI) -- A researcher in the Netherlands says fragrances in nightclubs can affect how patrons rate the music at the facility as well as their own moods.

Dr. Hendrik Schifferstein of the Delft University of Technology said he and his colleagues found fragrances in nightclubs can affect the experience of visiting the facilities in the same way lights and sound contribute to the atmosphere.

The findings, published in the online journal Chemosensory Perception, stated the introduction of scents to the nightclubs caused visitors to three clubs to give higher ratings to enjoyment, music and mood on questionnaires. The researchers said they also noticed an increase in dancing activity when the fragrances were introduced.

"Given that visitors gave a better evaluation for the clubs, felt more cheerful, and showed more dancing activity when scents were diffused, environmental fragrancing may be expected to have a positive effect on visitor return rate and future revenue for clubs," Schifferstein said.

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