NEW YORK, May 13 (UPI) -- New York City is resorting to images of skeletons to scare drivers into obeying its 30 mph speed limit.
The city Transportation Department announced Thursday it will put up speed boards -- the radar-equipped signs that tell drivers their speed -- this summer that will flash LED skeletons when they spot cars going over the limit, The New York Times reported.
The skeleton is a bony incarnation of the pedestrian stick figure that flashes on crosswalk lights.
A "That's Why It's 30" campaign on bus shelter ads and television spots already uses skeletons to warn that speeding endangers pedestrians.
Mayor Michael Bloomberg likened the signs to cigarette packs overseas that sport skulls and crossbones to warn of cancer.
"Unless you make it graphic, people don't get the message," he said.