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Cobler said the idea came from a Facebook profile picture he made of himself with Keisel's beard.
"I laughed so hard when I posted it. I thought, 'How great would it be if everyone could do that -- and sport the super beard of the Super Bowl?'" he said.
Keisel said the creators can count him as a fan of the site.
"I think it's hilarious," he said. "A lot of them are putting them on their dog or their baby or something like that. It's pretty funny."