Sanitary pad ads invoke WikiLeaks

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The ad in question, courtesy of RG Blue, the ad agency behind it.
The ad in question, courtesy of RG Blue, the ad agency behind it.

KARACHI, Pakistan, Dec. 16 (UPI) -- A Pakistani advertising campaign for the Butterfly brand of sanitary pads is drawing attention with its topical humor slogan: "WikiLeaks. Butterfly doesn't."

RG Blue Communications, the advertising agency behind the campaign, said the slogan currently appears on two billboards in Karachi with a print campaign and a third billboard on the way, The Express Tribune reported Thursday.

Amjad Hussain, head of business development for RG Blue, said the company has "received a very good response" to the tongue-in-cheek slogan.

"Nobody has said it's in bad taste yet," he said.

The slogan references WikiLeaks, a whistleblower Web site that recently made headlines with the release of hundreds of thousands of confidential documents from U.S. embassies.

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