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The Web site said the meme -- a recurring Internet fad -- eventually took on the meaning of fighting child abuse, similar to previous awareness campaigns involving women posting their bra colors to raise awareness for breast cancer. However, analysts said it was unclear when the child abuse message was added to the fad.
"Change your Facebook profile picture to a cartoon character from your childhood and invite your friends to do the same. Until Monday, Dec 6th of 2010, there should be no human faces on Facebook, but an invasion of memories! This is for a campaign against violence on children," an oft-repeated message on Facebook reads.