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"Clearly, we'd received consumer feedback that it was noisy," Frito-Lay spokeswoman Aurora Gonzalez said. "We recognized from the beginning that the bag felt, looked and sounded different."
Gonzalez, who said the Original flavor chips will still feature the eco-friendly packaging, said the company will continue trying to develop environmentally safe chip bags without the extra noise.
"We are on a journey with compostable packaging," Gonzalez said.