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Ad firm's mask chides immigration law

Marchers make their way north on Broadway downtown during a march and rally for federal immigration reform and protest against Arizona's controversial immigration law, in Los Angeles on May 1, 2010. Dozens of marches took place across the country. UPI/Jim Ruymen
Marchers make their way north on Broadway downtown during a march and rally for federal immigration reform and protest against Arizona's controversial immigration law, in Los Angeles on May 1, 2010. Dozens of marches took place across the country. UPI/Jim Ruymen | License Photo

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MIAMI, May 25 (UPI) -- An advertising firm in Miami says its online "Gringo Mask" addresses the "absurdity" of Arizona's controversial new immigration law.

The Arizona law requires police to detain anyone whose immigration status may be suspect. Michelle Zubizarreta of Zubi Advertising, one of the nation's leading Hispanic ad agencies, says that means dark-skinned Hispanic people are more at risk of being detained than gringos, slang for white people.

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"What caught our attention was the absurdity of this law, and the notion that we all must look a certain way," said Zubizarreta, who owns the firm with her brother Joe.

Zubi's creative team has come up with masks with light skin and blond hair that could be downloaded free to print and wear, the South Florida Sun-Sentinel reported Tuesday.

"Basically, this is all a satire of what is happening in Arizona," Michelle Zubizarreta said.

"The spirit in which we conceived Gringo Mask was not to offend anyone," she said. "We wanted to start a dialogue."

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