GOODYEAR, Ariz., Feb. 16 (UPI) -- An Arizona advertising company said it has deployed the first batch in a fleet of advertisements attached to the sides of commuter cars.
AllTran Media, a Goodyear-based company founded in 2007, pays the commuters $100 per month to drive around with advertisements, including displays for Krispy Kreme doughnuts, while a GPS device tracks their movements, The Arizona Republic reported Tuesday.
"A lot of people come up to me, and they laugh and say, 'Why would you put that stuff on your car?'" said Peoria, Ariz., resident Michael Sandler, whose Saturn Ion is adorned with a Krispy Kreme ad. "But basically you're putting stickers on your car. I'm real satisfied."
Company founders Neil Turner and Alex Goss said they were inspired by advertisements on taxi cabs.
"Taxis are sort of relegated to downtown areas, and billboards are stuck on highways," Turner said. "We feel like we offer advertisers a way to target ZIP codes, target the customers they want."
The founders said they plan to expand the company to New Orleans and beyond in the near future.