CHICAGO, Jan. 11 (UPI) -- U.S. breast cancer charities said they were not behind the recent trend of bra-color themed Facebook status updates, but they welcome the awareness spreading.
A Facebook message that spread across the Web late last week asked the bra-wearers of Facebook to "write the color of your bra in your status," the Chicago Tribune reported Monday.
"Just the color, nothing else," the oft-forwarded message read. "It will be neat to see if this will spread the wings of breast cancer awareness. It will be fun to see how long it takes before people wonder why all the girls have a color in their status."
The resulting meme, or rapidly spreading trend, was countless status updates from girls naming colors or simply reading: "I don't wear one."
Multiple charities denied being behind the genesis of the meme, but the Susan G. Komen for the Cure organization praised the effort as "a terrific tool for raising awareness."
"We just hope people act on it," spokeswoman Andrea Rader said. "Get educated. Get a mammogram."
The status updates also managed to trigger a less serious response in the form of another message that made it into status updates across Facebook: "URGENT! FACEBOOK VIRUS ALERT. An e-mail recently went out to women asking them to post the color of their BRA. THIS IS A VIRUS. To fix it, you must remove your bra, then go to > Settings > Enable Webcam > Record Movie. Please re-post to your status message."