Swedes scared of ad's supermodel

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STOCKHOLM, Sweden, Aug. 5 (UPI) -- A Facebook group for Swedes "scared" of a cosmetics commercial featuring a Swedish supermodel has gathered nearly 1,000 members.

Anders Hammas, the Swedish student who started the "I am scared of the girl in the Apoliva commercial" Facebook group, said he was inspired to protest the "horrible" commercial, which features supermodel Adina Fohlin standing in the snow and rain while a Swedish folk song plays, the very first time he saw it, The Local reported Wednesday.


"Those of us who have a TV and like to watch commercials/can't be bothered to reach for the remote are facing a problem," Hammas wrote in the group's description. "Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. It's only a matter of time before it creeps into our dreams and terrorizes us in our sleep."

Eva Fernvall, brand manager at Apoteket AB, which manufactures Apoliva products, said the commercial was not intended to be frightening.

"We definitely weren't prepared for this reaction," she said. "It was never our intention to scare people."


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