NEW YORK, June 26 (UPI) -- A toilet company has announced plans for a two-story billboard wrapped around three sides of a New York building that features gigantic bare rear ends.
The Toto Washlet company says the advertisement, which features human behinds two stories tall, will be unveiled Sunday in Times Square, the Advertising Age reported Tuesday.
The company said the Toto Washlet "upgrades a standard U.S. toilet to state-of-the-art in personal hygiene. It cleans and dries with aerated water and warm air (both adjustable, via wireless remote, for temperature and strength). While over 17 million have been sold worldwide, the U.S. remains an untapped market."
The campaign was designed by advertising company ML Rogers of New York, Advertising Age said.