Subscribe | UPI Odd Newsletter Subscribe LONDON, Oct. 23 (UPI) -- A study commissioned by Domino's Pizza has found that millions of British men eat spicy food just to impress their friends and dates. Richard Wiseman, a senior psychologist at the University of Hertfordshire, said using painful food to impress and attract females could be a result of genetic behaviors, ABC News reported Monday. Advertisement "I suspect that this type of behavior has its roots in our evolutionary past. Males who exhibited the greatest ability to withstand pain stood a better chance of attracting more females," Wiseman said. "Such behavior becomes advantageous" However, Wiseman said he doubted the effectiveness of the practice in modern society. "In today's society, Wiseman continued, "such displays have become rather futile, and so it is rather sad that men are still competing in this way. It is not clear what type of women would find such behavior attractive, and whether they would be worth competing for."
