LONDON, Sept. 5 (UPI) -- Spam's manufacturer has decided if you can't beat a joke the next best thing is to join it -- in this case the London opening of the musical "Spamalot."
Hormel Inc. is producing a "collector's edition" of Stinky French Garlic Spam tied to the Monty Python musical, which has already been a hit in New York, The Telegraph reports.
Spam became something of a joke during World War II, when U.S. soldiers and sailors were forced to eat a lot of it. Monty Python introduced Spam to a new generation or a new generation of Spam jokes on television in the 1970s with their Vikings chanting "Spam, Spam, Spam."
"There have never been any hard feelings," said Swen Neufeldt, Hormel's European manager. "Spam and Monty Python have a wonderful relationship that goes back years and years and it seems right that we should celebrate Spamalot."
Eric Idle, creator of Spamalot, helped Hormel design the tins for the "collector's edition." He says he will never taste the Stinky French Garlic Spam since he has been a vegetarian for 30 years, the newspaper said.
"Spam is not for eating, it's for humor. It looks like sliced flesh," Idle said, admitting that he ate Spam in the 1950s.