Subscribe | UPI Odd Newsletter Subscribe NEW YORK, July 26 (UPI) -- A New York brewery has come out with a nonalcoholic treat for dogs called Slobber Lager. "It's damn good," Heartland Brewery owner Jon Bloostein told Wednesday's New York Daily News. Advertisement The 11-year-old microbrewery invited canine consumers to its Union Square tavern Tuesday to socialize and slobber some of the beef-flavored lager. Polo, a Bichon Frise, took a sniff and slurped down the whole bowl in a few seconds, the newspaper said. Diva, a Rottweiler, couldn't get enough. She finished one bowl and moved on to the next. Still thirsty, she sipped from a pint glass then went straight for the tap. Slobber Lager is not the first beer launched for dogs. Dog Star Brewing Co. has marketed Happy Tail Ale, another nonalcoholic beef-flavored brew, since 2004.