GNC drops Pat Robertson's muscle drink

NEW YORK, June 5 (UPI) -- U.S. nutritional supplement firm GNC Corp. will no longer sell a protein drink associated with the Rev. Pat Robertson, a noted televangelist.

The corporation, which did not elaborate on the reason for its move, comes despite high praise from the drink's creator, the head of the Christian Broadcasting Network, The New York Times reported Monday.


Robertson, 76, credits his "protein shake" with the ability to leg press 2,000 pounds -- 665 pounds more than the current world record.

Last August GNC began selling a form of Robertson's health drink, which it obtained from an Ohio company, Basic Organics. The recipe for the drink remains available on the Christian Broadcasting Network's Web site.

Meanwhile, a religious media watchdog group said Robertson was essentially the sole support for the beverage.

"There wouldn't be a Pat's Shake in GNC stores if he couldn't promote it on-air," said Ole Anthony, the president of Trinity Foundation. Robertson plugged his shake on his 700 Club TV show "over the donor-paid airtimes," Anthony said. "That's what was insidious."

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