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Campaign to get human at customer service

BOSTON, Feb. 26 (UPI) -- A U.S. man has begun Get Human, which he calls a grassroots movement to change the face of customer service -- or get a human to answer the phone.

After the Boston Globe published the cheat sheet of how to reach a human at some business customer service numbers, Paul M. English got more than 1 million visitors to his blog site.

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The Web site gethuman.com defines how companies should interact with customers, encourages visitors to rate their experiences with customer service and keeps the cheat sheet updated with secret codes for how to escape customer service voice mail and reach a human being, the New York Times reported Sunday.

Richard Shapiro, president of the Center for Client Retention in Springfield, N.J., surveys customers on their call center experiences. He says customers who interact with human beings are more likely than other callers to volunteer useful information, try out a new product and come away with a strong sense of loyalty.

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